Why Selling Is So Difficult

New Jersey Business Broker

The “Top 10 Reasons” Why So
Few Businesses Actually Get Sold:

10. Business buyers don’t really know what they want to buy, but as in art, they will recognize it when they see it.

9. Buyers are overwhelmed with opportunities and don’t know how to separate the good from the bad.

8. Sellers don’t want to sell for too little.

7. Buyers don’t want to pay too much.

6. Neither the buyer or the seller really knows what the business is worth. But you can bet they will have an opinion!

5. Sellers do not know how to effectively market a business for sale.

4. Business owners are very poor negotiators when it comes to selling their own business. They are too emotionally involved!

3. Neither the buyer nor the seller know how to best structure a deal in such a way that both parties win.

2. They don’t have me!!

… and the #1 reason selling a business is so difficult?

1. Business owners don’t want their employees, vendors, or anyone else to know they are even thinking about possibly selling their business. They want it to be a secret!

In other words, what a business owner is really saying…

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“Don’t let anyone know my business is for sale,
but sell it for the best price to a person who doesn’t
know they want to buy it… and do it quickly.”

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Sell your New Jersey Business Fast

So what should you do? Easy… give me a call at 732-212-1922

(I know how to keep a secret, I will get you top dollar… and I’ll get it done fast!)

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The Cold, Hard Facts About Buying or Selling a Business:

1. Motivation to buy a business is seldom money.
2. Motivation to sell a business is seldom money.
3. Different types of buyers pay different prices.
4. Only the right buyer pays the right price.
5. No one pays more than they think a business is worth.
6. Different types of businesses will command different prices.
7. Buyers would rather start a business of their own than buy yours.
8. Buyers really want "all the right things to be wrong".
9. Sellers want 100% cash at closing. Buyers want 100% seller financing.
10. It is difficult to find competent advice and counsel when buying or selling a business.

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