1. Motivation to buy a business is seldom money.
2. Motivation to sell a business is seldom money.
3. Different types of buyers pay different prices.
4. Only the right buyer pays the right price.
5. No one pays more than they think a business is worth.
6. Different types of businesses will command different prices.
7. Buyers would rather start a business of their own than buy yours.
8. Buyers really want "all the right things to be wrong".
9. Sellers want 100% cash at closing. Buyers want 100% seller financing.
10. It is difficult to find competent advice and counsel when buying or selling a business.